Specifically, I bought some Wargames mats from Deep Cut Studios.
I like 'em. My initial impression is one of quality; they easily seem equal to the Zuzzy mat I got, but obviously lack the texture that the Zuzzy has. What these mats have is pretty much unroll it and play ease, as they're pre-printed and colored.
Color me fond. The only problem is making winter themed terrain, but if that's the worst part about it, I'm okay with it.